A Beginner’s Guide to Content Strategy 9/10

10 May

A Beginner’s Guide to Content Strategy 9/10

Part of our required reading – but it absolutely had to be in my toolkit – as  this article from UX Booth simply lays out the basic stages of content strategy – but more importantly the page lists a vasts array of specialists in content, as well as a list of tools that help get the content to their audience.

I also found the discussion regarding the differences between Information Architecture and Content Strategy really interesting – and because of this article my perception of Content Strategy changed, from seeing it as a process – to more of an actual strategy one can be a very skilled professional in, of course, when in tandem with a good strong marketing plan.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: