Content Isn’t King – Trust is King – 7/10

10 May

Content Isn’t King – Trust is King – 7/10

An opinionated piece at SEOmoz that focuses on the trust elements of your page. In a time where people are more likely to start off by not trusting your site, you have to know how to make people feel comfortable and this article is a guide on how to do so. Something that stuck to me like glue – was “Write what people want to read, not what you want to write” and that’s something I need to put into practice more often.

“It’s ALWAYS about them, never about you. This is content marketing. It’s not sales, and it’s not advertising. If you want to do sales and advertising, that’s perfectly fine, but just don’t do it in your content marketing. Write for the reader, always”

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