5 Things Marketers Can Learn From Stories – 7/10
Great article at Marketing Daily about really adding value to your content by adding the element of storytelling. Jim Signorelli take readers through his 5 lessons worth noting which include stories clothe meaning, we are drawn more to stories that leave the meaning to us, Audiences are drawn to meaning that arouses identification, story tellers don’t use focus groups to decide what their Meaning should be and Great storytellers always give us something to look forward to.
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