Why We Can’t Just Be SEO’s Anymore – 7/10

10 May

Why We Can’t Just Be SEO’s Anymore – 7/10

As new data comes in relating to the SEO world – the job title of SEO Specialist is ever shifting, as the lines between SEO and marketing continue to blur.

Rand Fishkin of Seomoz.org talks in this video about the challenges of taking old school techniques like making content relevant, links, snippets, keywords – and applying what’s arrived in terms of ‘ranking data’ and rolling it all together to be a modern SEO specialist. However, it’s also an interesting discussion about how the field of SEO is maturing from it’s ‘spammy, immature’ ways, into more of a matured marketing category.

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