How Search Engine Marketing Works – 7/10

16 May

How Search Engine Marketing Works – 7/10

Optimum7 takes the rounded approach to Search Engine Marketing by not just focusing  on pay-per-click advertising. Whether or not I agree with that, they offer a comprehensive overview of online marketing strategies including SEO, Reputation Management and PPC advertising.  I found it interesting to consider owning the negative results to preserve reputation particularly interesting, as well as the negative keyword addition, balancing CTR with conversions to earn quality and the importance of landing pages for your PPC ad.

howsearchengineworks

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