Facebook to brand advertisers: Think beyond clicks – 6/10

18 May

Facebook to brand advertisers: Think beyond clicks – 6/10

An interesting look from the Financial Post about Facebook’s perspective on their position in a ‘world of clicks’ and their attempts to change the perception that clicks are king, as stocks plummet. Instead, Facebook is saying that clicks are only telling half of the story – and how people can achieve better results by tweaking the ad ‘frequency’ per customer via Facebook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: