Video

The Evolution of Online Display Advertising – 10/10

18 May

A 2012 Guide to the Digital Display Market – A fantastic video that explains the evolution of ads, from the simple direct delivering an ad to website owners / publisher to the advent of Ad Networks using inventory to fill spaces. Then applying technology to automate the delivery from the inventory. And the new business model of Ad Exchange – trading audiences rather than ads – and picking and bidding on audiences – and eventually the use of data to make it instantaneous – and a glimpse into the data of the future.

One Response to “The Evolution of Online Display Advertising – 10/10”

  1. paydayrainbow.blog.co.uk June 21, 2013 at 12:57 am #

    Hi there friends, its enormous post on the topic of teachingand fully defined,
    keep it up all the time.

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