Email Marketing Manifesto

17 Jun

Email Marketing Manifesto

From Jack McDaniel of Cleverlike, again making the case for Email marketing back up by stats like $43 was returned for every dollar spent on commercial Email marketing in 2009 (impressive numbers).

The ‘Mainifesto’ goes from point like ‘why does it work?’ – Straight through to four basic steps of strategy, timing, content and implementation –  and follows it all up with a case study. Though info regarding the need to measure would have made it a 10.

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