Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! 10/10

18 Jun

Web Analytics 2.0

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! 10/10

Avinash delves into his concept of ‘Multiplicity’ in terms of tools – as in having a toolbox full of tools used for specific purposes and stresses that there really is no be all and end all single tool to use. I hate to rate everything he writes a 10/10 but I just have to. I’ll keep coming back to this to retrain my brain that metrics aren’t scary – just  break it down this way and use your head and these tools and you’ll be fine. Particularly liked his comments about ACE (Adwords Campaign Experimnts Videos and Guides) and I plan to look into that more.

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