The Definitive Guide: Marketing Metrics and Analytics 9/10 – ciowhitepapers.com

18 Jun

The Definitive Guide: Marketing Metrics & Analytics 9/10 – ciowhitepapers.com

Again, a lengthy and through report on Analytics – this one makes the case that the funnel has changed, where users are 70% through the buying process by the time they’re engaging with the sales process – and because now – marketing is responsible for such a large percentage of the sales process – they need to measure their effectiveness to prove their part in achieving revenue.

It explains also how to set up for analysis as well as right and wrong way of measuring, and with 8 parts of theory, I’ll be digesting this one for a while to come.

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