Web Analytics 101: Definitions, Goals, Metrics, KPIs, Dimensions, Targets 10/10

18 Jun

Web Analytics 101: Definitions, Goals, Metrics, KPIs, Dimensions, Targets 10/10

I absolutely love Avinash Kaushik’s apparent ability to tap into the collective concerns of the marketing community and address them in such an easy to digest way.

I found the example of the Bike Company by Matt Smedly to be of great use to me in very simply breaking down business objectives > goals >KPIs > KPI Targets , and I’ll definitely use similar charts in the future before pulling at straws.

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