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An Introduction To Inbound Marketing Analytics 10/10 –

18 Jun

introduction_to_marketing_analytics_cover-resized-600

An Introduction To Inbound Marketing Analytics 10/10 –

I love how this ebook – by yes HubSpot again – the first few pages to stressing that absolutely everything in marketing needs to be measured. And then goes into a simple ‘Definition’ of a metric  and then follows with ‘how to use’. Simple and effective how to metrics I’ll definitely come back to. But because it’s essentially simple – doesn’t mean it isn’t thorough. 61 comprehensive pages of Analytical processes

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! 10/10

18 Jun

Web Analytics 2.0

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! 10/10

Avinash delves into his concept of ‘Multiplicity’ in terms of tools – as in having a toolbox full of tools used for specific purposes and stresses that there really is no be all and end all single tool to use. I hate to rate everything he writes a 10/10 but I just have to. I’ll keep coming back to this to retrain my brain that metrics aren’t scary – just  break it down this way and use your head and these tools and you’ll be fine. Particularly liked his comments about ACE (Adwords Campaign Experimnts Videos and Guides) and I plan to look into that more.

Web Analytics 101: Definitions, Goals, Metrics, KPIs, Dimensions, Targets 10/10

18 Jun

Web Analytics 101: Definitions, Goals, Metrics, KPIs, Dimensions, Targets 10/10

I absolutely love Avinash Kaushik’s apparent ability to tap into the collective concerns of the marketing community and address them in such an easy to digest way.

I found the example of the Bike Company by Matt Smedly to be of great use to me in very simply breaking down business objectives > goals >KPIs > KPI Targets , and I’ll definitely use similar charts in the future before pulling at straws.

How to Unlock the ROI of Your Marketing with Analytics 9/10

18 Jun

 

HubSpot Analytics

How to Unlock the ROI of Your Marketing with Analytics 9/10

A thorough resource by HubSpot dedicated to learning how to improve certain areas of Online Marketing such as SEO, Landing Pages, Email Marketing, Blogging by understanding how to use the metrics to see what people when they come across your material – and what it means.

The Definitive Guide: Marketing Metrics and Analytics 9/10 – ciowhitepapers.com

18 Jun

The Definitive Guide: Marketing Metrics & Analytics 9/10 – ciowhitepapers.com

Again, a lengthy and through report on Analytics – this one makes the case that the funnel has changed, where users are 70% through the buying process by the time they’re engaging with the sales process – and because now – marketing is responsible for such a large percentage of the sales process – they need to measure their effectiveness to prove their part in achieving revenue.

It explains also how to set up for analysis as well as right and wrong way of measuring, and with 8 parts of theory, I’ll be digesting this one for a while to come.

11 Best Web Analytics Tools 8/10

18 Jun

11 Best Web Analytics Tools 8/10

An article by Lou Dubois of Inc.com – based on the work of guru Avinash Kaushik, which  looks at 11 of the best web analytics tools – but also suggests that to be successful, you need to learn to use multiple tools for different reason – and understand what they measure and why.

Google Analytics, Yahoo Web Analytics, Crazy Egg, Compete, Google Website Optimizer, Optimizely, Kissinsights, ClickTale, Facebook Insights and Twitalyzer are discussed

Kissmetrics: Bounce Rate Demystified – Infographic – 8/10

18 Jun

bounce-rate-kiss

Kissmetrics: Bounce Rate Demystified – Infographic – 8/10

Very simple infographic from Kissmetrics breaking down average bounce rates for different types of websites, and offers up advice on what affects bounce rate and tips on how to improve it.

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