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Google AdWords – The Small Business Guide – 10/10

16 May

Google AdWords – The Small Business Guide – 10/10

An amazing interactive infographic that’s a comprehensive checklist, with clickable links to the best resources from around the web for each step from ‘First Steps, and Key Concepts to remember, to keyword considerations and how to optimize your AdWords account including your Quality Score, improving CTR and how to maintain your AdWords account.

Google-AdWords-The-Small-Business-Guide

Google: Insider’s Guide to Adwords – 10/10

16 May

Google: Insider’s Guide to Adwords – 10/10

I saw mention of this article, but I couldn’t find it thoough Google’s own resources – but I did find it from the University of Louisville – and I’m glad I did!

Straight from the horse’s mouth – this insiders guide is pretty much everything Google ever wanted you to know about AdWords. because of it – I”ll always come back and refer to this. I found the keywords section to be particularly useful – as a comprehensive resource, as well as their advice on how to track and measure your results.

Insiders.Guide.to.Adwords

How to Use Google Adwords To Reach The People Who Didn’t Click On Your Ad – 9/10

16 May

How to Use Google Adwords To Reach The People Who Didn’t Click On Your Ad – 9/10

A really interesting look at Re-Marketing, and methods that you can use to re-introduce people to your ads if they didn’t convert the first time – and also offers advice on setting up a re-marketing campaign on AdWords. It also stresses the importance of display ads in today’s image hungry world, and how to use visitor’s actions to research what they’re interested in – and how you can provide value to them.

unforgettable images

unforgettable images

How Does the AdWords Auction Work? 9/10

16 May

How Does the AdWords Auction Work? 9/10

A great infographic that illustrates exactly how Adwords auctions work. Specifically: What gets entered into each auction. How Google determines which ads are shown where, and how Google determines what advertisers pay for their ads to be shown.

What is SEM & Paid Search Marketing? 8/10

16 May

What is SEM & Paid Search Marketing? 8/10

A comprehensive resource page that offers both simple definitions and a great list of resources to all sorts of sub categories. Search Engine Land adopts the theory that SEM refers solely to paid search, and thus this is a very useful SEM resource covering conversion, analytics – and offers a link to their How To PPC column.

Collection of Resources – 100 ways to use search marketing – 8/10

16 May

Collection of Resources – 100 ways to use search marketing – 8/10

I love collections of material as a one stop shop – and this one from Top Rank Blog is a big one. Over 100 Search Marketing Resources categorized into type of resource – including Podcasts, seminars, magazines, blogs, books, websites of course, consultants. So in a way – they’ve already networked for you – and I’m sure I’ll come back to this many times over. I would have rated it higher had it been strictly about paid advertising.

Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY – 8/10

16 May

Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY

Another all-around strategy approach to Search Engine Marketing  Рexcept in this one, there was great sections offering tips on Facebook PPC campaigns, and improving your Adword PPC Quality Score Рso it offered something a little different in a fun, casual tone.

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