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The Beginners Guide to SEO – 10/10

10 May

The Beginners Guide to SEO – 10/10

Whether you’re new to SEO or looking to brush up – this resource from SEOmoz is the most comprehensive guide I’ve found to understanding how SEO works (thanks to our required reading) and thus it had to be included in my virtual textbook.

It’s actually more like 10 different articles as it’s broken down into chapters covering all the stages from understanding how search engines work, to how to effectively track and measure your success. Generally, a compressed complete education in SEO.

SEO Checkist for 2013 – 9/10

10 May

SEO Checkist for 2013 – 9/10

Again, a checklist – but straight from the beginning from Getting the Right Domain and How SEO Works  to Geo Targeting and SEO Faq’s. But what I find really useful are the step by step directions in regards to embedding data in images, and naming files properly as well as ALT attributes. It also outlines the on-site SEO components and how to optimize them and of course – makes emphasis on usability and trust and credibility, so it doesn’t skip on the human aspects of having a great site.

A true, up-to-date checklist.

Search Engine Land’s Guide to SEO – 9/10

10 May

Search Engine Land’s Guide to SEO – 9/10

Another 10 chapter SEO tutorial  – this time from Search Engine Land discussing mainly what the factors of SEO are, how trust and authority as well as personalization plays a role, and violations to avoid as well.

This resource is actually accompanied by a ‘Periodic Table of SEO Ranking Factors.’ Very in-depth and slightly on the technical side – But as it shows how the different ‘elements’ affect each other in tandem, I’m sure I’ll be using this for a while to come.

3 Things SEO Specialists Should Be Good At – 8/10

10 May

3 Things SEO Specialists Should Be Good At 8/10

A great article by Margo Scott for that really outlines the major skills you need to have under your belt if you’re interested in becoming an SEO specialist – and digs deep into them.

Specifically, it highlights the importance of strong writing skills for good quality content, the need for a broad range of knowledge in social media tools and platforms – and stresses the importance and advantages of a strong understanding of analytics.

SEO Success Pyramind – 8/10

10 May

SEO Success Pyramind – 8/10

A good infographic reminder by Matt McGee at Small Business SEM that covers the many different factors involved at being successful in SEO – from the early stages of planning and researching, to technical points such as understanding the crawlability and the need for analytics – all leading to Trust at the top of the pyramid.



SEO in 2013 – 7 Surprisingly Simple Factors That Will Take the Lead 8/10

10 May

SEO in 2013 – 7 Surprisingly Simple Factors That Will Take the Lead 8/10

A great article that reflects on 2012 and takes a look at the trends that are likely to influence SEO this year including dealing with media and added value to it, as well as mobile design and how ‘thin’ content will no longer work.

Infographic – SEO Tune-Up 8/10

10 May

Infographic – SEO Tune-Up 8/10

A neat new take on the SEO checklist by Seattle’s Sparkplug Digital – which likens regular SEO maintenance on your website – to regular maintenance on your car.

Each category such as “Replace Air Filter” or “Check Headlights” has three great and simple maintenance tips.


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