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The Conversation Prism – 10/10

17 Jun

conversationprism

The Conversation Prism – 10/10

Like looking at a galaxy and trying to understand it in all its awesomeness – the Conversation Prism created by Brian Solis and JESS3 is a complete breakdown of all a staggering number of social media platforms and placing them in categorical topic groups in a visual pinwheel of information. It then further arranges them into what needs they address, where they function, and how they interact.

Basically every time I look at this thing I have an aha! moment.

Top 5 Social Media Questions and Answers – 10/10

17 Jun

Top 5 Social Media Questions and Answers – 10/10

There’s something inherently reassuring in seeing this list of  questions polled fro, 3,000 marketers and knowing that professional marketers are in a constant state of learning.

The list came as a result of the 2013 Social Media Marketing Industry Report, “How Marketers Are Using Social Media to Grow Their Businesses.” And what I love about this post – is that Lee Odden’s answers to their questions aren’t heavy with jargon and he also offers up links for further research into that topic area.

I found the fact, that 87% of the survey participants were looking for solutions and a little direct, on how to measure the ROI of their social media activities interesting – especially given the mass participation in social media.

Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations? 9/10

17 Jun

Are Businesses Invading Consumer Privacy By Listening to Social Media Conversations? 9/10

An interesting look at the dilemma that arises from the ever growing need of businesses to “listen” to what people are saying on social media vs. the rising desires of the users to not be listened to. And the paradoxical question – “how are companies supposed to help customers if they’re not supposed to listen?”

Great info for companies trying to understand how to listen.

15 Social Media Strategy Blogs You Should Be Reading 9/10

17 Jun

15 Social Media Strategy Blogs You Should Be Reading 9/10

25 social media blogs

Even if this is a more of a resource than an article, this list will become extremely valuable for me as I grow into a social media strategist.  I can’t wait to dig into this list deeper and gain insight from these great minds in the field.

The CMO’s Guide To The Social Media Landscape – 8/10

17 Jun

The CMO’s Guide To The Social Media Landscape – 8/10

A very comprehensive visual write-up on the strengths and weaknesses of the many popular social media platforms available. Absolutely useful for immediate analysis of the platforms –  though I find it can be a little too opinion based and might need a bit of updating.

Four Simple Strategies for Engaging Your Visitors – 8/10

17 Jun

Four Simple Strategies for Engaging Your Visitors – 8/10

infographic social media engagement

At first, I thought about rating this lower, but it’s actually a very useful little reminder about what it takes to engage users – and speaks of ways that I would hope to engage people when I take on a professional content role. Very personality and morally driven.

5 Clever Social Media Campaigns to Learn From 8/10

17 Jun

5 Clever Social Media Campaigns to Learn From 8/10

Kraft's Mac & Cheese Jinx campaign

Some really unforgettable ways that companies have leveraged the power of social media to get great and often inexpensive results. Personal favourite was the Foursquare “check-in! snack out!” campaign from Granata. Brilliant.

Overall – it was a good mix between different platforms to get you thinking outside of the box a bit.

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