Tag Archives: 10/10

An Introduction To Inbound Marketing Analytics 10/10 –

18 Jun

introduction_to_marketing_analytics_cover-resized-600

An Introduction To Inbound Marketing Analytics 10/10 –

I love how this ebook – by yes HubSpot again – the first few pages to stressing that absolutely everything in marketing needs to be measured. And then goes into a simple ‘Definition’ of a metric  and then follows with ‘how to use’. Simple and effective how to metrics I’ll definitely come back to. But because it’s essentially simple – doesn’t mean it isn’t thorough. 61 comprehensive pages of Analytical processes

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! 10/10

18 Jun

Web Analytics 2.0

Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! 10/10

Avinash delves into his concept of ‘Multiplicity’ in terms of tools – as in having a toolbox full of tools used for specific purposes and stresses that there really is no be all and end all single tool to use. I hate to rate everything he writes a 10/10 but I just have to. I’ll keep coming back to this to retrain my brain that metrics aren’t scary – just  break it down this way and use your head and these tools and you’ll be fine. Particularly liked his comments about ACE (Adwords Campaign Experimnts Videos and Guides) and I plan to look into that more.

Web Analytics 101: Definitions, Goals, Metrics, KPIs, Dimensions, Targets 10/10

18 Jun

Web Analytics 101: Definitions, Goals, Metrics, KPIs, Dimensions, Targets 10/10

I absolutely love Avinash Kaushik’s apparent ability to tap into the collective concerns of the marketing community and address them in such an easy to digest way.

I found the example of the Bike Company by Matt Smedly to be of great use to me in very simply breaking down business objectives > goals >KPIs > KPI Targets , and I’ll definitely use similar charts in the future before pulling at straws.

2012 Email Design Look Book – Responsys 10/10

18 Jun

2012LookBook

2012 Email Design Look Book – Responsys 10/10

An amazing collection of Responsys’ 20 favourite emails from 2012. Totally inspiring from both the strategic and visual angle. From responsive designs, to extremely personalized content, powerful messages. Hours of studying email marketing visually can fly by effortlessly with this one.

An Introduction to Email Marketing: How to Execute & Measure Successful Email Marketing 10/10

17 Jun

HubSpot Email Marketing

An Introduction to Email Marketing: How to Execute & Measure Successful Email Marketing 10/10

A free to download Ebook from HubSpot that was part of our required class reading for good reason – it’s incredibly comprehensive in terms of going through some of the challenges and solutions of email marketing campaigns – and thankfully – it includes how to measure success with your campaign.

It also details the different types of emails, what their advantages are – and best practices in each.

The Conversation Prism – 10/10

17 Jun

conversationprism

The Conversation Prism – 10/10

Like looking at a galaxy and trying to understand it in all its awesomeness – the Conversation Prism created by Brian Solis and JESS3 is a complete breakdown of all a staggering number of social media platforms and placing them in categorical topic groups in a visual pinwheel of information. It then further arranges them into what needs they address, where they function, and how they interact.

Basically every time I look at this thing I have an aha! moment.

Top 5 Social Media Questions and Answers – 10/10

17 Jun

Top 5 Social Media Questions and Answers – 10/10

There’s something inherently reassuring in seeing this list of  questions polled fro, 3,000 marketers and knowing that professional marketers are in a constant state of learning.

The list came as a result of the 2013 Social Media Marketing Industry Report, “How Marketers Are Using Social Media to Grow Their Businesses.” And what I love about this post – is that Lee Odden’s answers to their questions aren’t heavy with jargon and he also offers up links for further research into that topic area.

I found the fact, that 87% of the survey participants were looking for solutions and a little direct, on how to measure the ROI of their social media activities interesting – especially given the mass participation in social media.

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