Tag Archives: 6/10

Introduction to Web Analytics For Journalists – 7/10

18 Jun

Introduction to Web Analytics For Journalists – 7/10

Very simple and effective SlideShare look by Dennis R. Mortensen at the differences between key performance indicators and metrics – why its important to differentiate and how to identify both.

10 Steps Towards Effective Social Media Marketing 6/10

17 Jun

10 Steps Towards Effective Social Media Marketing 6/10

Some reminders on using social media alongside email marketing – and making sure to integrate email in with your social media campaign.  Though as the title is 10 Steps Toward Effective Social Media Marketing – I didn’t find it really delivered as promised – as it was little more about the importance of email in a social media campaign.

Facebook to brand advertisers: Think beyond clicks – 6/10

18 May

Facebook to brand advertisers: Think beyond clicks – 6/10

An interesting look from the Financial Post about Facebook’s perspective on their position in a ‘world of clicks’ and their attempts to change the perception that clicks are king, as stocks plummet. Instead, Facebook is saying that clicks are only telling half of the story – and how people can achieve better results by tweaking the ad ‘frequency’ per customer via Facebook.

The Top Six Online Advertising Trends for 2013 6/10

18 May

The Top Six Online Advertising Trends for 2013 6/10

A good piece that makes sure to include the core ‘must do’s’ in online advertising, while it examines what’s to come. It highlights the advantages of mobile ads as a cost effective yet growing market, Facebook re-marketing and more accurate targeting and new targeting trends in general as a hot topic.

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