Tag Archives: 8/10

11 Best Web Analytics Tools 8/10

18 Jun

11 Best Web Analytics Tools 8/10

An article by Lou Dubois of Inc.com Рbased on the work of guru Avinash Kaushik, which  looks at 11 of the best web analytics tools Рbut also suggests that to be successful, you need to learn to use multiple tools for different reason Рand understand what they measure and why.

Google Analytics, Yahoo Web Analytics, Crazy Egg, Compete, Google Website Optimizer, Optimizely, Kissinsights, ClickTale, Facebook Insights and Twitalyzer are discussed

Kissmetrics: Bounce Rate Demystified – Infographic – 8/10

18 Jun

bounce-rate-kiss

Kissmetrics: Bounce Rate Demystified – Infographic – 8/10

Very simple infographic from Kissmetrics breaking down average bounce rates for different types of websites, and offers up advice on what affects bounce rate and tips on how to improve it.

Six Key Marketing Strategies That Will Maximize ROI 8/10

17 Jun

Six Key Marketing Strategies That Will Maximize ROI 8/10

Some interesting tips – including using SMS to complement email communication, and making sure your emails are accessible to mobile and desktop users by ensuring its 300-400 px wide, min 12pt Arial text, and includes smaller images.

HubSpot – 6 Smart & Effective Email Marketing Tactics 8/10

17 Jun

HubSpot's 6 Smart and Effective Email Marketing Tactics

HubSpot – 6 Smart & Effective Email Marketing Tactics 8/10

Talking about how Email actually drives social media (via alerts and permissions) and how it should be used to accent and compliment social media efforts – how one can “cross-pollenate between email and social media platforms. Nice to read that this is the rebirth of email – certainly not the death of it.

The CMO’s Guide To The Social Media Landscape – 8/10

17 Jun

The CMO’s Guide To The Social Media Landscape – 8/10

A very comprehensive visual write-up on the strengths and weaknesses of the many popular social media platforms available. Absolutely useful for immediate analysis of the platforms –¬† though I find it can be a little too opinion based and might need a bit of updating.

Four Simple Strategies for Engaging Your Visitors – 8/10

17 Jun

Four Simple Strategies for Engaging Your Visitors – 8/10

infographic social media engagement

At first, I thought about rating this lower, but it’s actually a very useful little reminder about what it takes to engage users – and speaks of ways that I would hope to engage people when I take on a professional content role. Very personality and morally driven.

5 Clever Social Media Campaigns to Learn From 8/10

17 Jun

5 Clever Social Media Campaigns to Learn From 8/10

Kraft's Mac & Cheese Jinx campaign

Some really unforgettable ways that companies have leveraged the power of social media to get great and often inexpensive results. Personal favourite was the Foursquare “check-in! snack out!” campaign from Granata. Brilliant.

Overall – it was a good mix between different platforms to get you thinking outside of the box a bit.

%d bloggers like this: