Tag Archives: AdWords

Google: Insiders Guide to AdWords

18 May

Google: Insiders Guide to AdWords

Very well laid out, step by step instructions and tips on setting up your AdWords account straight from Google itself, and how to ensure that you’re getting the performance you’re looking for from your account.

This document walks one through the process of setting up an account and managing it – right from how to initially set up the account and picking the right keywords, reviewing, testing and refining your advertising campaign based on Google’s own variables. Pretty much a very clear, straight forward all-in-one guide to SEO, SEM and Online Advertising.

Find your search ad sweet spot – 7/10

18 May

Find your search ad sweet spot – 7/10

Uses the example of Re:Word – a company of three young partners who set up a proofreading/editing venture – and focused on Search engine advertising. Offers advice on setting a budget and calculating your bid – and finding the sweet spot: ie: a keyword that gets the results you’re looking for at the best price. So it’s all about choosing the right keywords, sending the right message – and tweaking as needed.

GAM4part

The Top Six Online Advertising Trends for 2013 6/10

18 May

The Top Six Online Advertising Trends for 2013 6/10

A good piece that makes sure to include the core ‘must do’s’ in online advertising, while it examines what’s to come. It highlights the advantages of mobile ads as a cost effective yet growing market, Facebook re-marketing and more accurate targeting and new targeting trends in general as a hot topic.

Google AdWords – The Small Business Guide – 10/10

16 May

Google AdWords – The Small Business Guide – 10/10

An amazing interactive infographic that’s a comprehensive checklist, with clickable links to the best resources from around the web for each step from ‘First Steps, and Key Concepts to remember, to keyword considerations and how to optimize your AdWords account including your Quality Score, improving CTR and how to maintain your AdWords account.

Google-AdWords-The-Small-Business-Guide

Google: Insider’s Guide to Adwords – 10/10

16 May

Google: Insider’s Guide to Adwords – 10/10

I saw mention of this article, but I couldn’t find it thoough Google’s own resources – but I did find it from the University of Louisville – and I’m glad I did!

Straight from the horse’s mouth – this insiders guide is pretty much everything Google ever wanted you to know about AdWords. because of it – I”ll always come back and refer to this. I found the keywords section to be particularly useful – as a comprehensive resource, as well as their advice on how to track and measure your results.

Insiders.Guide.to.Adwords

How to Use Google Adwords To Reach The People Who Didn’t Click On Your Ad – 9/10

16 May

How to Use Google Adwords To Reach The People Who Didn’t Click On Your Ad – 9/10

A really interesting look at Re-Marketing, and methods that you can use to re-introduce people to your ads if they didn’t convert the first time – and also offers advice on setting up a re-marketing campaign on AdWords. It also stresses the importance of display ads in today’s image hungry world, and how to use visitor’s actions to research what they’re interested in – and how you can provide value to them.

unforgettable images

unforgettable images

How Does the AdWords Auction Work? 9/10

16 May

How Does the AdWords Auction Work? 9/10

A great infographic that illustrates exactly how Adwords auctions work. Specifically: What gets entered into each auction. How Google determines which ads are shown where, and how Google determines what advertisers pay for their ads to be shown.

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