Tag Archives: Checklist

A Checklist for Content Work – 10/10

10 May

A Checklist for Content Work – 10//10

Extremely useful and comprehensive checklist piece on how to create great useful modern content. Highlighted themes I’ve taken away from this include how content should be appropriate for your business, your users and for its contextHow it should be ‘appropriate in its delivery, style and structure and its substance.’ And how content is ‘appropriate when it helps users accomplish their goals.’ Great stuff to remember – and thanks to the examples provided – I will. And for me, this article has really gone a long way to helping me understand at the very fundamental level – what good content really is.

“Define a clear, specific purpose for each piece of content; evaluate content against this purpose.”

The Big Fat Roll Up Your Sleeves Guide for B2B Marketers – The Content Marketing Strategy Checklist 9/10

10 May

The Big Fat Roll Up Your Sleeves Guide for B2B Marketers – The Content Marketing Strategy Checklist 9/10

Although it focuses predominantly on B2B, the details within this checklist from Velocity Partners can be applied universally in my view. There’s no shortage of great reminders and an appealing visual element that makes wading through thick and heavy material very enjoyable. Also, the language used in it is very engaging – and there’s links to further information as well if you want to look deeper into topic areas.  And it’s followed up with a section that helps you put it into action.

SEO Checkist for 2013 – 9/10

10 May

SEO Checkist for 2013 – 9/10

Again, a checklist – but straight from the beginning from Getting the Right Domain and How SEO Works  to Geo Targeting and SEO Faq’s. But what I find really useful are the step by step directions in regards to embedding data in images, and naming files properly as well as ALT attributes. It also outlines the on-site SEO components and how to optimize them and of course – makes emphasis on usability and trust and credibility, so it doesn’t skip on the human aspects of having a great site.

A true, up-to-date checklist.

Infographic – SEO Tune-Up 8/10

10 May

Infographic – SEO Tune-Up 8/10

A neat new take on the SEO checklist by Seattle’s Sparkplug Digital – which likens regular SEO maintenance on your website – to regular maintenance on your car.

Each category such as “Replace Air Filter” or “Check Headlights” has three great and simple maintenance tips.

SEO-Tuneup-Infographic

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