Tag Archives: CPC

Google: Insiders Guide to AdWords

18 May

Google: Insiders Guide to AdWords

Very well laid out, step by step instructions and tips on setting up your AdWords account straight from Google itself, and how to ensure that you’re getting the performance you’re looking for from your account.

This document walks one through the process of setting up an account and managing it – right from how to initially set up the account and picking the right keywords, reviewing, testing and refining your advertising campaign based on Google’s own variables. Pretty much a very clear, straight forward all-in-one guide to SEO, SEM and Online Advertising.

Find your search ad sweet spot – 7/10

18 May

Find your search ad sweet spot – 7/10

Uses the example of Re:Word – a company of three young partners who set up a proofreading/editing venture – and focused on Search engine advertising. Offers advice on setting a budget and calculating your bid – and finding the sweet spot: ie: a keyword that gets the results you’re looking for at the best price. So it’s all about choosing the right keywords, sending the right message – and tweaking as needed.


The value of being ‘liked’ – 7/10

18 May

The value of being ‘liked’ – 7/10

A good piece not only explain what ‘likes’ are all about, but also how to integrate Facebook popularity – and to use it properly to your advantage, as well as different methods to using Facebook advertising including CPC and CPM options.


Facebook’s ‘Like’ system – and helpful tips how to put all those ‘Likes’ to work for you.

%d bloggers like this: