Tag Archives: CPM

The Evolution of Online Display Advertising – 10/10

18 May

A 2012 Guide to the Digital Display Market – A fantastic video that explains the evolution of ads, from the simple direct delivering an ad to website owners / publisher to the advent of Ad Networks using inventory to fill spaces. Then applying technology to automate the delivery from the inventory. And the new business model of Ad Exchange – trading audiences rather than ads – and picking and bidding on audiences – and eventually the use of data to make it instantaneous – and a glimpse into the data of the future.

Google: Insiders Guide to AdWords

18 May

Google: Insiders Guide to AdWords

Very well laid out, step by step instructions and tips on setting up your AdWords account straight from Google itself, and how to ensure that you’re getting the performance you’re looking for from your account.

This document walks one through the process of setting up an account and managing it – right from how to initially set up the account and picking the right keywords, reviewing, testing and refining your advertising campaign based on Google’s own variables. Pretty much a very clear, straight forward all-in-one guide to SEO, SEM and Online Advertising.

Display ads rarely get clicked. So why bother? 8/10

18 May

Display ads rarely get clicked. So why bother? 8/10

Again, part of the series by the Globe and Mail – this time on Display ads – explaining what they’re all about – and advising on ways to make them effective like staying local, use self serve tools, going DIY for control and customization, tips for Facebook’s display ad network.


The value of being ‘liked’ – 7/10

18 May

The value of being ‘liked’ – 7/10

A good piece not only explain what ‘likes’ are all about, but also how to integrate Facebook popularity – and to use it properly to your advantage, as well as different methods to using Facebook advertising including CPC and CPM options.


Facebook’s ‘Like’ system – and helpful tips how to put all those ‘Likes’ to work for you.

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