Tag Archives: Data

Content Strategy – The Philosophy of Data 9/10

10 May

Content Strategy – The Philosophy of Data 9/10

Rachel Lovinger delves into seemingly simple topics like – what is content  and even a two word example of Hello World!  for Boxes and Arrows and brings it into the world of the content strategist.

It stresses the importance of asking the question how to take simple content and “go about  infusing it with meaning”.  And possibly more importantly – stresses the importance of asking the question – what makes for meaningful content?

A Beginners Guide to Content Strategy for the Web 8/10

10 May

A Beginners Guide to Content Strategy for the Web 8/10

“Fulfilling user’s expectations and meeting business objectives.”

This article at Wordstream acts as a general walkthrough for those about to start on their own content strategy and outlines how a content strategy it part of a bigger operation – and needs several working parts to be taken into consideration in order for them to operate in unison. But what I found most useful was it’s stressing the importance of balance between creating content for users while working efficiently from a business perspective.

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