Tag Archives: Email

HubSpot – 6 Smart & Effective Email Marketing Tactics 8/10

17 Jun

HubSpot's 6 Smart and Effective Email Marketing Tactics

HubSpot – 6 Smart & Effective Email Marketing Tactics 8/10

Talking about how Email actually drives social media (via alerts and permissions) and how it should be used to accent and compliment social media efforts – how one can “cross-pollenate between email and social media platforms. Nice to read that this is the rebirth of email – certainly not the death of it.

5 Steps to Effective Email Calls to Action 7/10

17 Jun

5 Steps to Effective Email Calls to Action 7/10

Shutterfly Email Campaign example

A good piece outlining some common problems with email marketing – including jumping the gun, being too confusing, and failing to be ‘bullet proof’ by not optimizing for those who’s emails are set not to open images.

How To Create An Email Marketing Plan – 7/10

17 Jun

How To Create An Email Marketing Plan – 7/10

A good overall guide to getting yourself strategically set up for an Email Marketing Campaign. Good reminders on defining your readers, determining your content and setting schedules – however it’s not that rich in information and lacks metrics discussion.

Email Isn’t Dead (Yet) – 7/10

17 Jun

Email Isn’t Dead (Yet) – 7/10

77.5% of people prefer to be contacted for business via email over any other channel.

That’s a pretty telling statistic -and for all those that left email for dead, that there should be enough to make you want to revitalize the email chops. This article has a few great tidbits on how to update email marketing techniques. Such as using QR code scans to getting people to subscribe, getting away from email blasts and getting more personal.

10 Steps Towards Effective Social Media Marketing 6/10

17 Jun

10 Steps Towards Effective Social Media Marketing 6/10

Some reminders on using social media alongside email marketing – and making sure to integrate email in with your social media campaign.  Though as the title is 10 Steps Toward Effective Social Media Marketing – I didn’t find it really delivered as promised – as it was little more about the importance of email in a social media campaign.

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