Tag Archives: engagement

Four Simple Strategies for Engaging Your Visitors – 8/10

17 Jun

Four Simple Strategies for Engaging Your Visitors – 8/10

infographic social media engagement

At first, I thought about rating this lower, but it’s actually a very useful little reminder about what it takes to engage users – and speaks of ways that I would hope to engage people when I take on a professional content role. Very personality and morally driven.

The Big Fat Roll Up Your Sleeves Guide for B2B Marketers – The Content Marketing Strategy Checklist 9/10

10 May

The Big Fat Roll Up Your Sleeves Guide for B2B Marketers – The Content Marketing Strategy Checklist 9/10

Although it focuses predominantly on B2B, the details within this checklist from Velocity Partners can be applied universally in my view. There’s no shortage of great reminders and an appealing visual element that makes wading through thick and heavy material very enjoyable. Also, the language used in it is very engaging – and there’s links to further information as well if you want to look deeper into topic areas.  And it’s followed up with a section that helps you put it into action.

Content Isn’t King – Trust is King – 7/10

10 May

Content Isn’t King – Trust is King – 7/10

An opinionated piece at SEOmoz that focuses on the trust elements of your page. In a time where people are more likely to start off by not trusting your site, you have to know how to make people feel comfortable and this article is a guide on how to do so. Something that stuck to me like glue – was “Write what people want to read, not what you want to write” and that’s something I need to put into practice more often.

“It’s ALWAYS about them, never about you. This is content marketing. It’s not sales, and it’s not advertising. If you want to do sales and advertising, that’s perfectly fine, but just don’t do it in your content marketing. Write for the reader, always”

5 Things Marketers Can Learn From Stories – 7/10

10 May

5 Things Marketers Can Learn From Stories – 7/10

Great article at Marketing Daily about really adding value to your content by adding the element of storytelling. Jim Signorelli  take readers through his 5 lessons worth noting which include stories clothe meaning,  we are drawn more to stories that leave the meaning to us, Audiences are drawn to meaning that arouses identification, story tellers don’t use focus groups to decide what their Meaning should be and Great storytellers always give us something to look forward to.

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