Tag Archives: Facebook

How to buy online advertising on a budget – part one: Online Advertising 9/10

18 May

How to buy online advertising on a budget – part one: Online Advertising 9/10

A four part series by the Globe and Mail looking at online advertising options for small businesses – setting up a campaign and how to keep an eye on its performance once it’s up and running. Part one offers SEO advice, how to use AdWords to place display ads, banners, how to make local connections by encouraging ‘check ins’.

GAM4part

Facebook Ads: Do they even work? 8/10

18 May

Facebook Ads: Do they even work? 8/10

A good resource that gets the inside info on Google and Facebook advertising and weighs them in a ‘report card’ with grades in Reach, Growth, Performance, Targeting Options and Formats – so you can see where the benefits are with each. However, ¬†it’s affiliated with AdWords. So the infographic is very, very Google-centric.

Still some very interesting info on here even if it’s from Google’s view.

The value of being ‘liked’ – 7/10

18 May

The value of being ‘liked’ – 7/10

A good piece not only explain what ‘likes’ are all about, but also how to integrate Facebook popularity – and to use it properly to your advantage, as well as different methods to using Facebook advertising including CPC and CPM options.

Facebook-Like

Facebook’s ‘Like’ system – and helpful tips how to put all those ‘Likes’ to work for you.

Facebook to brand advertisers: Think beyond clicks – 6/10

18 May

Facebook to brand advertisers: Think beyond clicks – 6/10

An interesting look from the Financial Post about Facebook’s perspective on their position in a ‘world of clicks’ and their attempts to change the perception that clicks are king, as stocks plummet. Instead, Facebook is saying that clicks are only telling half of the story – and how people can achieve better results by tweaking the ad ‘frequency’ per customer via Facebook.

The Top Six Online Advertising Trends for 2013 6/10

18 May

The Top Six Online Advertising Trends for 2013 6/10

A good piece that makes sure to include the core ‘must do’s’ in online advertising, while it examines what’s to come. It highlights the advantages of mobile ads as a cost effective yet growing market, Facebook re-marketing and more accurate targeting and new targeting trends in general as a hot topic.

Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY – 8/10

16 May

Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY

Another all-around strategy approach to Search Engine Marketing  Рexcept in this one, there was great sections offering tips on Facebook PPC campaigns, and improving your Adword PPC Quality Score Рso it offered something a little different in a fun, casual tone.

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