Tag Archives: PPC

The value of being ‘liked’ – 7/10

18 May

The value of being ‘liked’ – 7/10

A good piece not only explain what ‘likes’ are all about, but also how to integrate Facebook popularity – and to use it properly to your advantage, as well as different methods to using Facebook advertising including CPC and CPM options.

Facebook-Like

Facebook’s ‘Like’ system – and helpful tips how to put all those ‘Likes’ to work for you.

Facebook to brand advertisers: Think beyond clicks – 6/10

18 May

Facebook to brand advertisers: Think beyond clicks – 6/10

An interesting look from the Financial Post about Facebook’s perspective on their position in a ‘world of clicks’ and their attempts to change the perception that clicks are king, as stocks plummet. Instead, Facebook is saying that clicks are only telling half of the story – and how people can achieve better results by tweaking the ad ‘frequency’ per customer via Facebook.

The Top Six Online Advertising Trends for 2013 6/10

18 May

The Top Six Online Advertising Trends for 2013 6/10

A good piece that makes sure to include the core ‘must do’s’ in online advertising, while it examines what’s to come. It highlights the advantages of mobile ads as a cost effective yet growing market, Facebook re-marketing and more accurate targeting and new targeting trends in general as a hot topic.

Google: Insider’s Guide to Adwords – 10/10

16 May

Google: Insider’s Guide to Adwords – 10/10

I saw mention of this article, but I couldn’t find it thoough Google’s own resources – but I did find it from the University of Louisville – and I’m glad I did!

Straight from the horse’s mouth – this insiders guide is pretty much everything Google ever wanted you to know about AdWords. because of it – I”ll always come back and refer to this. I found the keywords section to be particularly useful – as a comprehensive resource, as well as their advice on how to track and measure your results.

Insiders.Guide.to.Adwords

What is SEM & Paid Search Marketing? 8/10

16 May

What is SEM & Paid Search Marketing? 8/10

A comprehensive resource page that offers both simple definitions and a great list of resources to all sorts of sub categories. Search Engine Land adopts the theory that SEM refers solely to paid search, and thus this is a very useful SEM resource covering conversion, analytics – and offers a link to their How To PPC column.

Collection of Resources – 100 ways to use search marketing – 8/10

16 May

Collection of Resources – 100 ways to use search marketing – 8/10

I love collections of material as a one stop shop – and this one from Top Rank Blog is a big one. Over 100 Search Marketing Resources categorized into type of resource – including Podcasts, seminars, magazines, blogs, books, websites of course, consultants. So in a way – they’ve already networked for you – and I’m sure I’ll come back to this many times over. I would have rated it higher had it been strictly about paid advertising.

Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY – 8/10

16 May

Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY

Another all-around strategy approach to Search Engine Marketing  Рexcept in this one, there was great sections offering tips on Facebook PPC campaigns, and improving your Adword PPC Quality Score Рso it offered something a little different in a fun, casual tone.

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