Tag Archives: Search Engine Mechanics

The Beginners Guide to SEO – 10/10

10 May

The Beginners Guide to SEO – 10/10

Whether you’re new to SEO or looking to brush up – this resource from SEOmoz is the most comprehensive guide I’ve found to understanding how SEO works (thanks to our required reading) and thus it had to be included in my virtual textbook.

It’s actually more like 10 different articles as it’s broken down into chapters covering all the stages from understanding how search engines work, to how to effectively track and measure your success. Generally, a compressed complete education in SEO.

Search Engine Land’s Guide to SEO – 9/10

10 May

Search Engine Land’s Guide to SEO – 9/10

Another 10 chapter SEO tutorial  – this time from Search Engine Land discussing mainly what the factors of SEO are, how trust and authority as well as personalization plays a role, and violations to avoid as well.

This resource is actually accompanied by a ‘Periodic Table of SEO Ranking Factors.’ Very in-depth and slightly on the technical side – But as it shows how the different ‘elements’ affect each other in tandem, I’m sure I’ll be using this for a while to come.

Link

SEO in 2013 – 7 Surprisingly Simple Factors That Will Take the Lead 8/10

10 May

SEO in 2013 – 7 Surprisingly Simple Factors That Will Take the Lead 8/10

A great article that reflects on 2012 and takes a look at the trends that are likely to influence SEO this year including dealing with media and added value to it, as well as mobile design and how ‘thin’ content will no longer work.

On-Page SEO Best Practices in 2013: 7 Rules of the Game- 7/10

10 May

On-Page SEO Best Practices in 2013: 7 Rules of the Game- 7/10

Great article at Marketing Tech Blog written as a guide to creating content that pleases Google’s search engines, and how to make people click your page, even if you don’t rank first on the SERP’s. So in a way – an article outlining  how to design pages for Google robots.

It not only tells you what to do – but also discusses common errors about broken and Canonical links, and warns of abandoning the idea of modern design as well as having pages that that load too slowly.

List of Best and Worst Practices for Designing a High Traffic Website – 7/10

10 May

List of Best and Worst practices for designing a high traffic website – 7/10

There’s nothing too glossy about this resource but it’s a robust list of about 77 different factors that affect your ranking with the major search engines, and it includes a plus or minus rating that shows whether your site it positively or negatively affected.

Though I’d take this info with a grain of salt in terms of solid accuracy – it’s a useful reminder of the many different search engine ranking factors.

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