Tag Archives: SEM
Video

The Evolution of Online Display Advertising – 10/10

18 May

A 2012 Guide to the Digital Display Market – A fantastic video that explains the evolution of ads, from the simple direct delivering an ad to website owners / publisher to the advent of Ad Networks using inventory to fill spaces. Then applying technology to automate the delivery from the inventory. And the new business model of Ad Exchange – trading audiences rather than ads – and picking and bidding on audiences – and eventually the use of data to make it instantaneous – and a glimpse into the data of the future.

Google: Insiders Guide to AdWords

18 May

Google: Insiders Guide to AdWords

Very well laid out, step by step instructions and tips on setting up your AdWords account straight from Google itself, and how to ensure that you’re getting the performance you’re looking for from your account.

This document walks one through the process of setting up an account and managing it – right from how to initially set up the account and picking the right keywords, reviewing, testing and refining your advertising campaign based on Google’s own variables. Pretty much a very clear, straight forward all-in-one guide to SEO, SEM and Online Advertising.

How to buy online advertising on a budget – part one: Online Advertising 9/10

18 May

How to buy online advertising on a budget – part one: Online Advertising 9/10

A four part series by the Globe and Mail looking at online advertising options for small businesses – setting up a campaign and how to keep an eye on its performance once it’s up and running. Part one offers SEO advice, how to use AdWords to place display ads, banners, how to make local connections by encouraging ‘check ins’.

GAM4part

Video

How online behavioural advertising works 8/10

18 May

A very very simple little video that describes how Ad networks delivers your relevant ads to interested searchers. Extremely digestible.

Find your search ad sweet spot – 7/10

18 May

Find your search ad sweet spot – 7/10

Uses the example of Re:Word – a company of three young partners who set up a proofreading/editing venture – and focused on Search engine advertising. Offers advice on setting a budget and calculating your bid – and finding the sweet spot: ie: a keyword that gets the results you’re looking for at the best price. So it’s all about choosing the right keywords, sending the right message – and tweaking as needed.

GAM4part

How to Use Google Adwords To Reach The People Who Didn’t Click On Your Ad – 9/10

16 May

How to Use Google Adwords To Reach The People Who Didn’t Click On Your Ad – 9/10

A really interesting look at Re-Marketing, and methods that you can use to re-introduce people to your ads if they didn’t convert the first time – and also offers advice on setting up a re-marketing campaign on AdWords. It also stresses the importance of display ads in today’s image hungry world, and how to use visitor’s actions to research what they’re interested in – and how you can provide value to them.

unforgettable images

unforgettable images

How Does the AdWords Auction Work? 9/10

16 May

How Does the AdWords Auction Work? 9/10

A great infographic that illustrates exactly how Adwords auctions work. Specifically: What gets entered into each auction. How Google determines which ads are shown where, and how Google determines what advertisers pay for their ads to be shown.

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