Tag Archives: SEO

How to Unlock the ROI of Your Marketing with Analytics 9/10

18 Jun

 

HubSpot Analytics

How to Unlock the ROI of Your Marketing with Analytics 9/10

A thorough resource by HubSpot dedicated to learning how to improve certain areas of Online Marketing such as SEO, Landing Pages, Email Marketing, Blogging by understanding how to use the metrics to see what people when they come across your material – and what it means.

The SEO Value of a Google+ Profile Infographic 7/10

17 Jun

The SEO Value of a Google+ Profile Infographic 7/10

Google+ Inforgraphic

Before this class, Google+ was totally unfamiliar territory but as I heard more and more about it – I absolutely craved more information about its usefulness – and this was a great place to start. Great info on not only why you should use Google+ but how to integrate it as well.

Google: Insiders Guide to AdWords

18 May

Google: Insiders Guide to AdWords

Very well laid out, step by step instructions and tips on setting up your AdWords account straight from Google itself, and how to ensure that you’re getting the performance you’re looking for from your account.

This document walks one through the process of setting up an account and managing it – right from how to initially set up the account and picking the right keywords, reviewing, testing and refining your advertising campaign based on Google’s own variables. Pretty much a very clear, straight forward all-in-one guide to SEO, SEM and Online Advertising.

How to buy online advertising on a budget – part one: Online Advertising 9/10

18 May

How to buy online advertising on a budget – part one: Online Advertising 9/10

A four part series by the Globe and Mail looking at online advertising options for small businesses – setting up a campaign and how to keep an eye on its performance once it’s up and running. Part one offers SEO advice, how to use AdWords to place display ads, banners, how to make local connections by encouraging ‘check ins’.

GAM4part

Collection of Resources – 100 ways to use search marketing – 8/10

16 May

Collection of Resources – 100 ways to use search marketing – 8/10

I love collections of material as a one stop shop – and this one from Top Rank Blog is a big one. Over 100 Search Marketing Resources categorized into type of resource – including Podcasts, seminars, magazines, blogs, books, websites of course, consultants. So in a way – they’ve already networked for you – and I’m sure I’ll come back to this many times over. I would have rated it higher had it been strictly about paid advertising.

Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY – 8/10

16 May

Breakfast of Champions: 6 Tasty SEM Strategies from #SESNY

Another all-around strategy approach to Search Engine Marketing  Рexcept in this one, there was great sections offering tips on Facebook PPC campaigns, and improving your Adword PPC Quality Score Рso it offered something a little different in a fun, casual tone.

How To Stay Current With The Swiftly Changing SEM World – 8/10

16 May

How To Stay Current With The Swiftly Changing SEM World – 8/10

Even if this resource is a little dated, being from 2010 – it still seems a very relevant set of things to do to stay current such as reading engine blogs, trying new technology out and the importance of building your own network of resources as an ‘inner circle of online marketing experts’ that you can bounce ideas and questions off of whenever you’re stuck.

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